Sustainable Branding in Marunouchi

henrik-innovation has been invited to Japan to participate in the discussion on sustainable branding of businesses. Tomonori Makita will illuminate the growing focus on health in panel discussions and discuss why future demands will include aspects such as indoor climate and daylight.

Marunouchi is a vibrant business district in the heart of Japan’s capital, Tokyo. The district accommodates daily workplaces for thousands of employees ranging from small businesses to large international firms and is one of the leading districts in Japanese business life.

Sustainable branding is an approach where companies strive to create and promote a sustainable and responsible brand image. This involves integrating environmental, social, and economic sustainability principles into all aspects of the brand’s value chain, from production methods and supply chain to marketing and consumer interaction. Particularly, social sustainability, including employees’ work-life balance, is a focal point at this year’s SB2024 conference in Tokyo, Marunouchi.

Our approach to the labor market has changed significantly over the past years. In the early 20th century, working hours were drastically reduced due to industrialization, raising the question of how to utilize the newfound freedom, also known as “leisure.” Subsequently, major and successful leisure industries such as Disney, Hollywood, and amusement parks flourished.

The future is predicted to generate even more efficient work methods with the implementation of remote work, AI, and new IT solutions. Consequently, “work-life balance” is expected to become even more critical, with a focus on individuals’ physical and mental health coming to the forefront.

Sustainable Branding in Tokyo, Marunouchi 2024, will take place at the end of February. henrik-innovation’s employee, Tomonori Makita, M.Sc. in Architectural Engineering, will facilitate a talk titled “How to design a life traffic line with a work-life balance towards the creation of well-being industries.” Makita expresses his enthusiasm for the topic, stating, “I am looking forward to facilitating the discussion on work-life balance from the perspective of sustainable branding. Historically, society’s approach to work has been constantly evolving, and it is expected to continue in the future. It is time for us to analyze these structures and anticipate what the industry needs so we can shape it accordingly. As an engineer specializing in energy and indoor climate, I believe that in the future, we will increasingly seek buildings with healthier indoor environments, focusing on the way we design spaces, as access to clean indoor air, daylight, and green areas demonstrably impact our physical and mental health.”

Read more about sustainable branding and explore the program on Sustainable Branding 2024; Tokyo, Marunouchi’s website: https://sb-tokyo.com/2024/en/about/for-sustainable/

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